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Our History

History of Dorado Music Packaging
In 1993, with a love of the music industry and the desire to afford the “Indies” the same quality product and customer service traditionally reserved for the major music industry players, “Dorado Bob” and his wife Lynn established Dorado Press. The company remains dedicated to providing high quality album covers at reasonable prices for independent music artists, labels and distributors.

At the outset Dorado Press produced only 7-inch jackets. Bob and Lynn oversaw every aspect of their new manufacturing business including shipping, receiving, production and quality assurance. This literal hands-on approach proved successful, and Dorado developed a strong following in the music community, especially to those who appreciate the high quality and personal touch.

Dorado invested in the machinery necessary to begin manufacturing 12-inch and 10-inch record jackets. With the acquisition of a Koenig & Bauer (“the oldest printing press manufacturer in the world”) and a 4-color lithographic press, business and product output grew. Bob’s high quality standards remain in place today. Each record jacket is hand checked ensuring superior, reliable and uniform quality before it leaves the Dorado plant.

As customer demand grew, Dorado added and upgraded printing, folding, cutting and unique gluing equipment. In addition to Album covers, today the plant produces Inner Sleeves, Inserts, Fold Overs, Flats and a variety of individually customized products related to the Music Industry. Dorado’s 400+ clients are a testament to the high standard produced with each order for the entertainment packaging and print industry.

Prior to Dorado’s inception, Price spent over 28 years in the printing and music packaging business at Modern Album. In both hands-on and managerial roles he learned the importance of exemplary customer service and client satisfaction. Dorado Bob recalls working on LP’s such as The Rolling Stones’ Sticky Fingers and The Beatles’ Yesterday and Today, better known as “the butcher album.” Roughly 750,000 copies were printed in the United States while complaints about the controversial album cover poured in. Capitol Records promptly changed the record jacket to a much more conventional image, often referred to as the “trunk” cover. It required the printers to paste a slick of the new image on top of the existing butcher cover, manipulating the size, trim and other technicalities to make each record as uniform as possible. To Dorado Bob this 1966 album cover stood out as a testament to exceptional client service.

In 2010, Dorado Press, by way of merger with award winning ImpressionsLA, became Dorado Music Packaging. ImpressionsLA, founded more than 28 years ago by Jennifer Freund, is an FSC certified “green” printer. This visual communications company specializes in corporate identity and communications, marketing materials and sales collateral as well as traditional print products.

The benefits of this merger are best summed up by ImpressionsLA / Dorado Music Packaging CEO Jennifer Freund, “The merger increases the printing and finishing options of Dorado’s existing client base while still keeping an intense focus on the quality line of standard products, unique custom products, custom upgrades to all of its products and the personal touch that Dorado has always been known for.”